At BA, owned by Basma Afifi, we
celebrate bold, authentic, and fashionable modest women who see modest wear as more than just attire, but as a reflection of their aspirations and personalities.
Our journey is a tale of passion, perseverance, and heartfelt dedication since 2017.

In every stitch of our designs, you’ll discover boldness inspiring change,
authenticity embracing each woman’s true self, and tailored style
matching every woman’s lifestyle.

Our mission is to offer everyday pieces that exude practicality yet remain bold, authentic, and fashionable, working seamlessly year-round to express every woman’s confidence and authenticity.